3 Reasons Commercial Cannabis Cultivators Should Ditch Their Whiteboards

It’s 2019, legal cannabis is becoming the norm, and we’re seeing some of the most impressive advancements in science and technology happening in this industry, especially in cultivation facilities. So why are many commercial growers still using whiteboards and notebooks to track and record data? Now’s the time to get out of the dark ages and get digital! I can’t think of a more antiquated tool to be used in the most progressive and hyped industry since.. ever. The cannabis industry is maturing and it’s time for the tools used by commercial cultivators to grow up too. Sorry whiteboards, it’s nothing personal, but you’re not cutting it anymore. Here are just some of the problems with using whiteboards as an organizational tool:

No Historical Data:

Using whiteboards to record conditions or assign tasks means that at the end of the day or week, all of that data is erased and gone forever. Having digital, historical data allows you to evaluate successful, and not so successful, batches and determine what caused the outcome. Although whiteboards and notebooks have been the status quo for decades, these tools are inadequate for commercial scale operations. Even for small scale growers, if you’re interested in learning from the past, you need to be tracking data digitally. Look for software built for this exact purpose, that will graph data over time, offer helpful analytics, or create custom reports. Also, you’ll want to find software that correlates all of your cultivation data together, because there are so many intertwined variables that can impact harvests.

Limited Access to Data:

Information on a whiteboard is only valuable to those standing directly in front of the whiteboard. This may strike you as obvious, but anyone who works in a commercial cannabis facility can tell you that they’re BUSY. People are jumping through hoops just to run a compliant business and any service that’s convenient will win. Tracking conditions, light cycles, and daily activities in an app is far more convenient than a whiteboard. With an app like Trym, you’ll always know where your plants are, what the current conditions are, and what your team is up to. You won’t need to walk around and search all of this info out yourself.

Not Competitive:

The cannabis market has attracted massive amounts of attention and as a result has become highly competitive. If you’re looking for a way to differentiate your business, beyond growing dank flower (because there’s a lot of that), getting your internal processes dialed in and stepping things up with new technology is a great way to compete and thrive. By using software to track data across your operation, you’ll get a comprehensive view of productivity and can begin to understand how different activities affect things like yield and profitability. Through data collection and analysis, growers can begin to tweak their process to either reduce costs, increase yields, or even manipulate terpene profiles (probably the most exciting)!

Historical data is valuable – especially when collected and organized in a way that’s easy to interpret. Having reliable, digital data means that you can analyze and learn from it. Make changes; improvements; experiment and tweak things. You can’t easily learn from data recorded in a notebook or on a whiteboard. By combining data collection and analysis into one automated process, the data you collect is immediately useful. So it’s time to upgrade those old-school tools! What’s great about Trym software, is that you get the added bonus of analytics just by using the app to monitor conditions and assign & track tasks. We take all of the data collected from environmental sensors and user inputs and analyze it for our customers – because we know growers are busy!

Every business can benefit from data analytics. You can improve your production quality, boost employee morale, and geek out on cool stuff like what exact temp. and humidity different strains prefer. Knowledge is power and now’s the time to tap into the potential of your cultivation data!

Competition, Consistency & Scalability: How to Overcome Key Challenges Commercial Cannabis Growers Face in 2019

Navigating the complexities of the commercial cannabis market can be daunting. The industry has gained national attention over recent years, allowing for explosive growth and attracting the interest of mainstream industries. As the cannabis market continues to mature, it’s necessary to consider three key factors that can make or break your business; competition, scalability and consistency.


All states are not created equal when it comes to competition for cannabis cultivators. Prices are falling fast across the board, but drops are much steeper in many of the more mature markets. In Oregon, for example, there was previously no limit on the number of grow licenses the state issued, which in turn flooded the market with product causing a staggering price drop of 65% in 2018.

What does this mean for you?

If you’re new to the game, establishing your footprint in the newer markets where prices are more robust and there is less risk of overproduction (think Michigan and Utah) is one way to go. If you’re already set up in an established cannabis market, competition is likely unavoidable and your best bet is to focus on efficiency to remain profitable. Looking at labor and energy costs and how to mitigate them, will have the greatest impact on your bottom line.

Another way cannabis cultivators everywhere can curb the competition is to differentiate themselves in the market with a strong brand and by building a loyal customer base. You can rep product quality, growing methods (organic farming, sun grown, living soil) or other unique selling propositions like in-house genetics, remarkable terpene profiles or high THC content flower. These are all things that consumers get excited about and want to consider when buying cannabis products. An example from outside of the cannabis industry of consumer preference for quality over price can be seen in the U.S. beer industry. In 2017, U.S.-brewed beer experienced the largest percentage decrease in annual shipments since 1954, while sales of craft beer increased by 5.5%.


As the market has grown, the overall scale of cannabis operations has increased proportionally. Cultivators are taking on more production space and as a result, have experienced growing pains (some pun intended). Larger cultivation operations can lead to larger problems. It’s much more time consuming to perform routine observations to ensure plant health when there are significantly more plants to observe. Increased operations also require larger teams and as teams grow, it becomes difficult to maintain efficient communication and individual accountability. Especially when operations are spread across multiple facilities or even states, making keeping everyone aligned with business objectives and informed of operational data a challenge.

What does this mean for you?

Simply put, your team is everything. Your operation is only as strong and efficient as your team. Take the time to make smart hiring decisions. Find skilled people with a passion for cannabis and train them well. Give them the resources they need to succeed – it will cost more, but it will be worth it! Consider using software that will align your team, keep them on track, and enable real-time data collection so management can track key performance indicators across facilities and teams.


Providing a consistent experience for consumers remains one of the biggest challenges for cannabis cultivators, especially for medical producers. Patients need a predictable outcome every time they consume medicine, and historically when it comes to cannabis, no two ‘doses’ are identical. Additionally, with the rise in recreational sales, the industry has seen a meaningful increase in new consumers. As people explore the vast market of cannabis products, ensuring their experience is pleasant, measurable and repeatable is essential to retaining their business. Beyond customer experience, cannabis businesses need to be able to consistently predict yields, keep production costs down, and keep the team firing on all cylinders in order to be successful.

What does this mean for you?

There are numerous factors at play when growing cannabis and many areas that influence the outcome of a harvest, which can make consistency a beast! Having a controlled environment is a great step forward, but also ensuring employees perform tasks consistently, monitoring growth cycles, and tracking batch results is necessary to provide you with a complete view of your operation. Take advantage of available technology such as environmental controls, team management software, and software systems that allow you to track batches and yields in order to keep your operation consistent and performing optimally.

The best thing cannabis cultivators can do to establish themselves in the market and be competitive is: invest in their team, focus on efficiency, take advantage of available technology, and create a brand authentic to themselves. By doing all of this, and of course, producing a quality product, growers can bank on a prosperous future.

Three Ways Cannabis Cultivators Can Innovate with Data in 2019

Photo courtesy of NextLight

In 2018, Americans continued to use their voting power to express support for cannabis across the nation. Michigan became the 10th state to legalize recreational use, while Utah and Missouri became the 30th and 31st states to legalize medical cannabis. Millions of Americans now have access to legal cannabis and they’re loving it – lots of it. The medical market is poised to grow from $10 billion in 2018 to nearly $26 billion by 2025. Meanwhile, sales within adult-use markets are projected to double from 22 percent in 2018 to 44 percent in 2025.1 This is putting pressure on cannabis cultivators to scale effectively to meet demand and continuously innovate in order to compete successfully against current players, new entrants and established brands from other markets that all want to join the “green rush.”

Cannabis growers can up the ante and remain competitive as the landscape changes around them by leveraging data analytics to make strategic improvements to their operation.

1. Ditch the whiteboards. Replace them with technology and industry-specific solutions that can optimize cannabis farm operations through automation. Let’s face it, the cannabis industry isn’t the most sophisticated when it comes to data collection and analysis. Most growers are still tracking data manually via whiteboard, transcribing that data into notebooks and then at some point – maybe – it makes its way into Excel, where it sits until someone tries to make sense of it. When you automate data collection you always have current information about your business, your crop, and your team. This also provides valuable historical data that, when analyzed, can provide insights into what aspects of your business could be improved.

2. Use software for team and task management. Growing quality cannabis requires substantial time investment and as cultivation operations scale, teamwork is paramount. The result is that labor comprises nearly half of cannabis production costs.2 There is great opportunity to reduce costs by making simple improvements to daily operations. Upgrading communication tools and using software to automate task management keeps employees productive and operations on track. Software tools also allow you to derive insights with respect to team performance and labor expenses. This can be used to substantiate investments into your business, such as identifying the ROI of upgrading to an automated watering system by determining how much time your team spends on watering tasks each month. It can also be used to compare employee productivity and efficiency, allowing you to make strategic HR decisions, such as identifying employees that need additional training.

3. Know your key performance indicators. You’d be surprised what some simple data analytics can reveal. Measuring even basic key performance indicators (KPIs) such as batch data, productivity data, environmental conditions and operational expenses tells you a story of what’s happening with your business and how to improve it. Tracking and analyzing data related to KPIs allows you to make informed decisions to recreate your most productive batches, reduce operational costs, and improve your bottom line.

Cannabis farmers are on the precipice of a new frontier and efficiency has become an essential focus. Through continuous data tracking and analysis, cultivators can reduce costs, find inefficiencies, consistently deliver quality product, and increase their competitive advantage. With the green rush on full throttle, only growers who think strategically and continuously innovate will make it to the finish line.