Go Beyond Compliance; Why METRC Isn’t Cutting It For Your Cannabis Cultivation Business

If you’re a commercial cannabis grower, or licensed producer (LP), which has always seemed like too sterile a term for me, operating in a state that uses Metrc for compliance reporting, you’ve probably realized that the system can be a bit unforgiving. You might be feeling especially lost right now if you’re in California, which just recently turned on METRC as the state’s compliance system. 

Many states have selected Metrc as their track-and-trace software system used to report commercial cannabis cultivation activity and movement throughout the distribution chain (“seed-to-sale”). No matter how you feel about Metrc, compliance allows cultivation businesses to operate relatively uninterrupted and creates transparency in an industry that we all very much want to thrive. However, tracking all of this information is burdensome to growers as it’s time-consuming, labor intensive (which means it costs $$), and it provides no additional value to their businesses, other than staying straight with the state. 

It seems to me that if you have to track plants from seed-to-sale for compliance, you should be cashing in on this data to learn valuable things about your business; like what are your best performing plants, what environmental conditions do your favorite strains prefer, or what are the best feeding formulations and schedules for certain strains?

Here are 3 reasons why Metrc isn’t cuttin’ it for your cannabis business and how Trym can help make compliance tracking work for you:

Time vs. Benefit

Tracking plants from seed to sale is time consuming. Applying plant tags, recording waste, and entering harvest weights into Metrc is time consuming. Also, Metrc can be confusing and frustrating. Cultivators within states that require the use of Metrc MUST use their system; they have no choice. Because of this, Metrc isn’t incentivized or obligated to make their system any more intuitive or user-friendly. Growers are forced into using software that offers no additional value other than reporting data. 

Trym tracks batches for your personal gains by performing analysis on each harvest. So with each run you’re gaining more insight and more ability to make meaningful improvements to your processes, for a more consistent and successful outcome each time. 

Lacks Business Insights

Metrc is simply a reporting tool, it requires diligent plant tracking but provides no analysis. We know the value of data tracking and if you’re already doing it for Big Brother, you might as well go ahead and leverage that time spent to get real insights into how to boost your production, save time, and dial in yields. Trym tracks plant batches throughout their entire lifecycle and post harvest with a complete break down of all task data and environmental conditions – now while also seamlessly keeping you compliant 

No Link to Environmental Data

Within Metrc, you’re recording the outcome of plant batches; the flower weights, trim weights, and waste weights. But you’re not recording the activities associated with each batch (feeding, watering, plant maintenance) OR what environmental factors contributed to those outcomes. So when you complete a batch of plants, you have the effect but no cause. What’s the point in tracking yield if you don’t know what caused it? Trym tracks batches, tasks, and environmental data – all in one platform, allowing you to identify the optimal conditions for each strain you grow.  

We built Trym to empower cannabis growers and support them in scaling their businesses. We integrated with Metrc to further achieve this goal and add even more value to our existing customers. While Metrc will keep you compliant, it won’t do much else, beyond giving the state the data they need to tax you appropriately. If you want to unlock the potential of your data, which you’re already required to track, come get a demo of our cannabis farm management software. You can book a demo at www.trym.io or send an email to info@trym.io to check out our new Metrc API integration and all of the other benefits of Trym!

3 Reasons Commercial Cannabis Cultivators Should Ditch Their Whiteboards

It’s 2019, legal cannabis is becoming the norm, and we’re seeing some of the most impressive advancements in science and technology happening in this industry, especially in cultivation facilities. So why are many commercial growers still using whiteboards and notebooks to track and record data? Now’s the time to get out of the dark ages and get digital! I can’t think of a more antiquated tool to be used in the most progressive and hyped industry since.. ever. The cannabis industry is maturing and it’s time for the tools used by commercial cultivators to grow up too. Sorry whiteboards, it’s nothing personal, but you’re not cutting it anymore. Here are just some of the problems with using whiteboards as an organizational tool:

No Historical Data:

Using whiteboards to record conditions or assign tasks means that at the end of the day or week, all of that data is erased and gone forever. Having digital, historical data allows you to evaluate successful, and not so successful, batches and determine what caused the outcome. Although whiteboards and notebooks have been the status quo for decades, these tools are inadequate for commercial scale operations. Even for small scale growers, if you’re interested in learning from the past, you need to be tracking data digitally. Look for software built for this exact purpose, that will graph data over time, offer helpful analytics, or create custom reports. Also, you’ll want to find software that correlates all of your cultivation data together, because there are so many intertwined variables that can impact harvests.

Limited Access to Data:

Information on a whiteboard is only valuable to those standing directly in front of the whiteboard. This may strike you as obvious, but anyone who works in a commercial cannabis facility can tell you that they’re BUSY. People are jumping through hoops just to run a compliant business and any service that’s convenient will win. Tracking conditions, light cycles, and daily activities in an app is far more convenient than a whiteboard. With an app like Trym, you’ll always know where your plants are, what the current conditions are, and what your team is up to. You won’t need to walk around and search all of this info out yourself.

Not Competitive:

The cannabis market has attracted massive amounts of attention and as a result has become highly competitive. If you’re looking for a way to differentiate your business, beyond growing dank flower (because there’s a lot of that), getting your internal processes dialed in and stepping things up with new technology is a great way to compete and thrive. By using software to track data across your operation, you’ll get a comprehensive view of productivity and can begin to understand how different activities affect things like yield and profitability. Through data collection and analysis, growers can begin to tweak their process to either reduce costs, increase yields, or even manipulate terpene profiles (probably the most exciting)!

Historical data is valuable – especially when collected and organized in a way that’s easy to interpret. Having reliable, digital data means that you can analyze and learn from it. Make changes; improvements; experiment and tweak things. You can’t easily learn from data recorded in a notebook or on a whiteboard. By combining data collection and analysis into one automated process, the data you collect is immediately useful. So it’s time to upgrade those old-school tools! What’s great about Trym software, is that you get the added bonus of analytics just by using the app to monitor conditions and assign & track tasks. We take all of the data collected from environmental sensors and user inputs and analyze it for our customers – because we know growers are busy!

Every business can benefit from data analytics. You can improve your production quality, boost employee morale, and geek out on cool stuff like what exact temp. and humidity different strains prefer. Knowledge is power and now’s the time to tap into the potential of your cultivation data!

What the Cannabis Industry Can Learn From the Rise of the Solar Industry

Target solar installation using SunPower Helix product conceptualized and launched by Matt Mayberry during his time at SunPower

My career in solar began in 2009, just after the U.S. housing market crash left the stock market and construction industry in shambles. I decided to leave my career in civil engineering in order to find a position in the newly budding industry of solar power, which was one of the fastest growing industries at the time and offered an opportunity for me to combine my passion for environmentalism with my love of technology. I studied solar briefly in college and knew the basics but I was far from an expert in the field. In order to break into the industry, I took a position as a low-level engineer at a young solar startup. A year and a half later I’d become a knowledgeable solar engineer and I accepted a job at SunPower, a leading manufacturer of high-quality solar products. Over the next 7 years I worked my way up through the ranks, eventually ending up as Director of Product Management, responsible for product strategy of a department worth $300 million in sales annually.

At the end of 2017, I decided to leave the solar industry to pursue my dream of starting a cannabis tech company, again combining another of my passions, cannabis, with my love for technology. After co-founding Trym, I found that the cannabis industry is currently at a similar place in its evolution to where the solar industry was when I first joined.  As can be seen in the graph below, the U.S. solar power market took off in 2009, and by 2017 it had grown 38 times the size from when I first joined. The time I spent in solar, combined with my recent experiences starting Trym, has given me a unique perspective into the similarities between the cannabis industry and the early days of the solar industry.

U.S. Annual Solar (PV) Capacity 2010-2016

Source: GTM Research

Here are some similarities I’ve observed between the cannabis industry and the pre-mainstream solar industry and what to be aware of as the market continues to grow:

  • Projections of explosive growth. Legal cannabis has gained significant traction worldwide due to high demand among consumers as well as increasing legalization of cannabis in various states within the U.S. It’s impressive how far the industry has come since 1996, when California first legalized cannabis for medical use. Now over 60% of Americans live in states where they can legally access cannabis and 25% live in states where they can purchase it for recreational use. These statistics are remarkable, which is why it’s hard to imagine that despite all of the growth the industry has experienced, it’s still just the beginning. The U.S. market is expected to quadruple over the next 8 years, with spending expected to exceed $47 billion by 2027.


  • Heavily regulated, segmented market made up of thousands of distributed small businesses. Similar to cannabis, the solar industry is an incredibly regulated industry. Each state and local jurisdiction has their own laws, regulatory bodies, and regional specific incentive programs. Because of these market conditions it was common, initially, for solar businesses to focus on specific regional markets, which led to a highly distributed market comprised of thousands of small businesses. These same conditions exist in the cannabis industry today. Although the majority of states have legalized cannabis, interstate commerce is not possible due to federal prohibition and within each state there are unique regulations that must be understood and navigated. This is why even the largest brands in the cannabis industry are not present in every market and small to midsize businesses, distributed across the U.S., make up the lion-share of the industry.


  • If you build it, they will come. My first job in the solar industry was at a small startup where I was one of the first employees hired. This is a similar story shared by many pioneers in the early days of solar since the growth projections of the market led many from various other industries to flock to the solar industry. Some joined for a passion for the industry, some joined with aspirations of wealth, and some joined for a combination of both. These startups had a period of time to thrive, but eventually, as more brands entered the space, competition increased in all areas of the market. Well-capitalized, large corporations that were capable of operating nationally or internationally began entering the market. Many of the small businesses that had helped form the industry began getting squeezed out. Similarly, growth projections of cannabis has drawn significant attention from the media, investors, and entrepreneurs. As with the early days of solar, the combination of capitalization and innovation has led to an onslaught of startups entering the space. The result is that a multitude of companies are attempting to become the best at solving a relatively fixed number of problems that exist in the market. This increase in competition will undoubtedly result in some brands prevailing and others missing out. Additionally, when you factor in companies such as Microsoft, Anheuser Busch, and Monsanto circling the industry with intentions, or in some cases, demonstrated action, to enter the space, it creates a recipe for inevitable consolidation and unfortunately, expiration dates for some brands.


To sum things up, with nascent markets, change is the only constant. The opportunity that the growing cannabis market represents is one that everyone involved should appreciate but also not take for granted. Understand that the business you’re building or that you’re working for will look much different in the future. To remain successful you must ensure that your business is built to be nimble and adaptable. Design your business objectives and plans with the best information that you have at the time, but recognize that with forecasting, you’re either lucky or you’re wrong, so be ready to revisit and tweak your plan regularly.

Competition, Consistency & Scalability: How to Overcome Key Challenges Commercial Cannabis Growers Face in 2019

Navigating the complexities of the commercial cannabis market can be daunting. The industry has gained national attention over recent years, allowing for explosive growth and attracting the interest of mainstream industries. As the cannabis market continues to mature, it’s necessary to consider three key factors that can make or break your business; competition, scalability and consistency.


All states are not created equal when it comes to competition for cannabis cultivators. Prices are falling fast across the board, but drops are much steeper in many of the more mature markets. In Oregon, for example, there was previously no limit on the number of grow licenses the state issued, which in turn flooded the market with product causing a staggering price drop of 65% in 2018.

What does this mean for you?

If you’re new to the game, establishing your footprint in the newer markets where prices are more robust and there is less risk of overproduction (think Michigan and Utah) is one way to go. If you’re already set up in an established cannabis market, competition is likely unavoidable and your best bet is to focus on efficiency to remain profitable. Looking at labor and energy costs and how to mitigate them, will have the greatest impact on your bottom line.

Another way cannabis cultivators everywhere can curb the competition is to differentiate themselves in the market with a strong brand and by building a loyal customer base. You can rep product quality, growing methods (organic farming, sun grown, living soil) or other unique selling propositions like in-house genetics, remarkable terpene profiles or high THC content flower. These are all things that consumers get excited about and want to consider when buying cannabis products. An example from outside of the cannabis industry of consumer preference for quality over price can be seen in the U.S. beer industry. In 2017, U.S.-brewed beer experienced the largest percentage decrease in annual shipments since 1954, while sales of craft beer increased by 5.5%.


As the market has grown, the overall scale of cannabis operations has increased proportionally. Cultivators are taking on more production space and as a result, have experienced growing pains (some pun intended). Larger cultivation operations can lead to larger problems. It’s much more time consuming to perform routine observations to ensure plant health when there are significantly more plants to observe. Increased operations also require larger teams and as teams grow, it becomes difficult to maintain efficient communication and individual accountability. Especially when operations are spread across multiple facilities or even states, making keeping everyone aligned with business objectives and informed of operational data a challenge.

What does this mean for you?

Simply put, your team is everything. Your operation is only as strong and efficient as your team. Take the time to make smart hiring decisions. Find skilled people with a passion for cannabis and train them well. Give them the resources they need to succeed – it will cost more, but it will be worth it! Consider using software that will align your team, keep them on track, and enable real-time data collection so management can track key performance indicators across facilities and teams.


Providing a consistent experience for consumers remains one of the biggest challenges for cannabis cultivators, especially for medical producers. Patients need a predictable outcome every time they consume medicine, and historically when it comes to cannabis, no two ‘doses’ are identical. Additionally, with the rise in recreational sales, the industry has seen a meaningful increase in new consumers. As people explore the vast market of cannabis products, ensuring their experience is pleasant, measurable and repeatable is essential to retaining their business. Beyond customer experience, cannabis businesses need to be able to consistently predict yields, keep production costs down, and keep the team firing on all cylinders in order to be successful.

What does this mean for you?

There are numerous factors at play when growing cannabis and many areas that influence the outcome of a harvest, which can make consistency a beast! Having a controlled environment is a great step forward, but also ensuring employees perform tasks consistently, monitoring growth cycles, and tracking batch results is necessary to provide you with a complete view of your operation. Take advantage of available technology such as environmental controls, team management software, and software systems that allow you to track batches and yields in order to keep your operation consistent and performing optimally.

The best thing cannabis cultivators can do to establish themselves in the market and be competitive is: invest in their team, focus on efficiency, take advantage of available technology, and create a brand authentic to themselves. By doing all of this, and of course, producing a quality product, growers can bank on a prosperous future.

Lean and Green: How to reduce the two greatest costs in commercial cannabis cultivation

When California opened its doors to recreational cannabis just over one year ago, there was much excitement and anticipation about how legalization would unfold. The state projected massive tax revenue and consumers lined up outside of dispensaries. Adult-use markets enable greater access and contribute to the momentum of legalization nationwide. However, the achievement of legalization creates new problems, primarily for the people who grow the plant we all love so much.

Legalization transformed an underground industry into a burgeoning commercial market with complex regulations, an unpredictable licensing process, and heavy taxes. With new players entering the market and established players scaling their operations, competition is up and the price per pound is down. Whether you’ve been growing for 20 years or are new to the game, ensuring your operations are efficient, agile and ready to adapt to unforeseen changes is essential to compete and thrive in the new market reality of legal cannabis.

Commercial cultivators don’t need to look far to understand where to focus their optimization efforts. Two expenses account for up to 73 percent of all operational costs: Labor and Energy1.

Labor of Love

Labor is the largest expense in commercial cultivation, accounting for nearly half of production costs. Cannabis cultivation requires a skilled team to support the growing, maintenance, harvesting, and processing. As the industry has matured, many businesses have taken on more production space and larger teams, making it more challenging to manage daily activities and maintain accountability. Increasing team efficiency by improving communication methods and streamlining daily activities will enhance your bottom line.

Here are some tips to boost labor efficiency:

  • – set clearly defined goals and communicate them to the entire team. Employees need to know what they’re working towards and how to get there;
  • – develop standard operating procedures (SOPs) so tasks are understood clearly and performed consistently;
  • – ensure all employees receive quality training;
  • – use software to manage daily operations and schedule tasks. Software provides a lot of benefits such as productivity tracking and performance analytics.

Finally and perhaps most importantly, create incentives for great work. Everyone needs to be recognized for working hard. When you track employee productivity, the goal is to reward those who excel and offer training to those who need help.

Energy Drain

With half of commercial cultivation done indoors. the energy needs are substantial. Operating high-wattage lights, HVAC, dehumidifiers and ventilation for long stretches of the day costs big bucks, especially in states like California where energy is expensive. Here are some tips to improve energy efficiency;

  • – servicing equipment regularly to ensure optimal performance;
  • – setting light schedules to run during off-peak hours, when energy costs are much cheaper;
  • – replacing traditional lights with high efficiency LED lights; or
  • – leveraging renewables such as solar power.

With the industry advancing rapidly, commercial growers are realizing that it’s not as easy to manage 50,000 square feet of canopy as it was to manage 5,000. By streamlining operations, investing in your team, and leveraging technology, commercial growers can ensure a prosperous future.

Three Ways Cannabis Cultivators Can Innovate with Data in 2019

Photo courtesy of NextLight

In 2018, Americans continued to use their voting power to express support for cannabis across the nation. Michigan became the 10th state to legalize recreational use, while Utah and Missouri became the 30th and 31st states to legalize medical cannabis. Millions of Americans now have access to legal cannabis and they’re loving it – lots of it. The medical market is poised to grow from $10 billion in 2018 to nearly $26 billion by 2025. Meanwhile, sales within adult-use markets are projected to double from 22 percent in 2018 to 44 percent in 2025.1 This is putting pressure on cannabis cultivators to scale effectively to meet demand and continuously innovate in order to compete successfully against current players, new entrants and established brands from other markets that all want to join the “green rush.”

Cannabis growers can up the ante and remain competitive as the landscape changes around them by leveraging data analytics to make strategic improvements to their operation.

1. Ditch the whiteboards. Replace them with technology and industry-specific solutions that can optimize cannabis farm operations through automation. Let’s face it, the cannabis industry isn’t the most sophisticated when it comes to data collection and analysis. Most growers are still tracking data manually via whiteboard, transcribing that data into notebooks and then at some point – maybe – it makes its way into Excel, where it sits until someone tries to make sense of it. When you automate data collection you always have current information about your business, your crop, and your team. This also provides valuable historical data that, when analyzed, can provide insights into what aspects of your business could be improved.

2. Use software for team and task management. Growing quality cannabis requires substantial time investment and as cultivation operations scale, teamwork is paramount. The result is that labor comprises nearly half of cannabis production costs.2 There is great opportunity to reduce costs by making simple improvements to daily operations. Upgrading communication tools and using software to automate task management keeps employees productive and operations on track. Software tools also allow you to derive insights with respect to team performance and labor expenses. This can be used to substantiate investments into your business, such as identifying the ROI of upgrading to an automated watering system by determining how much time your team spends on watering tasks each month. It can also be used to compare employee productivity and efficiency, allowing you to make strategic HR decisions, such as identifying employees that need additional training.

3. Know your key performance indicators. You’d be surprised what some simple data analytics can reveal. Measuring even basic key performance indicators (KPIs) such as batch data, productivity data, environmental conditions and operational expenses tells you a story of what’s happening with your business and how to improve it. Tracking and analyzing data related to KPIs allows you to make informed decisions to recreate your most productive batches, reduce operational costs, and improve your bottom line.

Cannabis farmers are on the precipice of a new frontier and efficiency has become an essential focus. Through continuous data tracking and analysis, cultivators can reduce costs, find inefficiencies, consistently deliver quality product, and increase their competitive advantage. With the green rush on full throttle, only growers who think strategically and continuously innovate will make it to the finish line.